Are you struggling to get your landing page to where it needs to be?
Are you getting lots of click-throughs and few sales?
Truth be told, a lot of people are in the same boat as you, and you know why?
They’re missing several features on their landing page or pages.
An excellent landing page is much more than just a direct line to your site.
It’s efficient, visually pleasing, and concise.
So, what could you be doing better with yours?
If you use ClickFunnels, chances are that you’re missing out on crucial landing page elements.
If you don’t hone in on the design of your landing page, you might as well send your leads to the local dumpster.
We aren’t kidding.
Looking to launch a new product or service funnel soon? We’ve helped countless #FunnelHackers overcome broken links, invalid redirects, missing Pixels, wrong videos on webinars; the list goes on… But, all these issues can be avoided by following our Ultimate Launch Checklist. Grab it for free now.
What’s the Deal With Landing Pages?
Take this scenario into account.
Barry is a digital entrepreneur who uses ClickFunnels to craft his business’s sales funnels.
Barry is new to the world of digital marketing, hears the benefits of email marketing, and wants to try it for his business’s online sales.
He creates his sales funnel through ClickFunnels but doesn’t put that much stock into his landing page.
In fact, he doesn’t know that landing pages can often be the difference in a customer’s decision to follow through with a purchase on his site.
Consequently, Barry doesn’t merit as many conversions as he could with a well-built landing page.
How can Barry improve his landing page to stifle his business’s competition?
How to Improve Your ClickFunnels Landing Pages
Barry is a lucky man; he doesn’t have to do much.
If you, like Barry, are having issues with converting sales through your landing page or pages, you should pay attention to the following tips.
Tip #1: Go Green
We aren’t talking about buying a Toyota Prius. Rather, we’re making a reference to the importance of color psychology and landing pages.
Color is the foundation of a landing page, and it should be chosen wisely.
We’d suggest opting for the color green, a color that invokes a sense of calmness and optimism in the human mind and is widely used across the internet.
Go green, and keep in mind other colors that please visitors to your site/landing page.
Tip #2: Don’t Focus on Your Company
Instead, focus on the offer you’re funneling the customer through.
Customers click through to your landing page for a reason–they don’t want to hear about the prestige of your business.
They want to hear about the deal on that eBook you spoke about in the email.
They want to know how to get 25% off on that SEO tool.
They want to know how to get to their preferred destination, in the fastest way possible.
Tip #3: State the Benefits But Don’t Overcrowd
The term “concise” comes to mind here; it’s important to keep a prospective customer on the right track.
Limit the distractions on your landing page such as unnecessary images, text, and other promotions.
Like we just talked about in Tip #2, focus on what the customer came for in the first place.
Explain the perceived benefit/promotion/offer well but avoid being long-winded.
Tip #4: Use Strong CTAs That Are Placed Well
The importance of a CTA (Call To Action) is a no-brainer.
Placement, however, is a different parameter; your CTA needs to be in a spot that’s easily readable to whoever sets eyes on it.
Don’t make prospective customers scroll down to get to where they want to go–keep their attention.
The format of your CTA should be clear, definitive, and unique.
Instead of a button stating “Get eBook Now”, reconfigure the button to say “Get your hands on this helpful eBook immediately!”, or something similar.
Keep the CTA in an area where customers don’t have to scroll to get to it and make the CTA captivating.
Tip #5: Testimonials (When Necessary)
Customer comfort is everything in the world of sales.
Inevitably, a customer wants to know that the item you’re marketing towards them actually works or has value.
Testimonials are an excellent way to prove this validity but shouldn’t usurp the CTA and shouldn’t even be present unless relative.
You can include, for example, testimonials through your website or social media so that customers can see for themselves the success of the product/service you’re marketing.
Don’t try and float your reputation by throwing around unsubstantiated claims; how is the customer going to trust that what you’re saying is credible?
Tip #6: Mobile Optimization
Let’s face it: computers are getting smaller and more portable while mobile devices are getting more advanced and larger.
Surely, we’ll soon see a merger of the devices. Not yet, though.
Email is still widely used and checked on mobile devices which shows the importance of optimizing your landing page for them.
In fact, 45% of opened emails occur on mobile devices and this number is increasing exponentially!
Thankfully, making mobile-ready optimized pages in Clickfunnels is a breeze.
Here’s a super duper article written by a friend (Julie Stoian) over on the Clickfunnels blog showing you exactly how to do this (some guest additions by yours truly)
Plan of Action
Let’s take everything we just talked about and condense it into an actionable form.
- Use colors to your advantage and pay attention to the ones that have proven their worth.
- Focus on the customer and not your company.
- Let the prospective customer know your product’s worth but don’t drown them with text.
- Keep your CTAs placed on the top half of the landing page and make sure they’re desirable to the reader.
- Only use testimonials if they’re a) relevant and b) credible.
- Optimize your landing page or pages for mobile devices.
Boost Your Customer Conversion Through Your ClickFunnels Landing Pages
The above tips are quick remedies to truly convert a lacking funnel into omnipotent sales tools.
ClickFunnels is an excellent tool, and with the right knowledge you can optimize your landing page or pages and watch your sales grow.
It may not always be easy but it’s simple and you can take action on these steps today!
Looking to launch a new product or service funnel soon? We’ve helped countless #FunnelHackers overcome broken links, invalid redirects, missing Pixels, wrong videos on webinars; the list goes on… But, all these issues can be avoided by following our Ultimate Launch Checklist. Grab it for free now.