You’ve recently become a member of ClickFunnels with the intention of optimizing your sales funnels and increasing customer traffic to your site.
Odds are that you’ve heard about the benefits of email marketing and landing pages but you’re unsure of how to take advantage of them.
And, even though you’ve read articles and seen videos addressing the importance of emails and landing pages, the thought of incorporating them into your ClickFunnels sales funnels is foreboding, to say the least.
We’re here to explain this concept to you if these thoughts have ever crossed your mind.
More importantly, we’re here to let you in on a small and important secret that will help your company rake in the cash.
Take This Scenario Into Account…
Here’s the story of Kristina, a co-operator/owner of an up-and-coming digital marketing agency who uses ClickFunnels to optimize her business’ sales funnels.
Kristina loves ClickFunnels but had never, at any time, given any thought to building a large email list.
Once she realized the importance of having an email list and how they could build her agency’s sales, she had a sudden realization: her digital marketing firm was leaving money on the table.
Kristina quickly went about getting her email list together.
After she developed all of its different facets, she was confused as to how she and her agency had overlooked such a gratuitous aspect of digital marketing.
What steps can you take to experience success like Kristina’s?
When it comes to successfully utilizing email lists with ClickFunnels, the secret lies within one key component: your ClickFunnels-optimized landing page.
Find out just how important your email list’s landing page is and how to build a perfect landing page with ClickFunnels, in the information below!
Looking to launch a new product or service funnel soon? We’ve helped countless #FunnelHackers overcome broken links, invalid redirects, missing Pixels, wrong videos on webinars–the list goes on… But, all of these issues can be avoided by following our Ultimate Launch Checklist. Grab it for free now.
ClickFunnels Landing Pages: The Growth Factor
These days, if you’re using digital marketing to push your product or service across the world wide web, your sales prospects without email marketing are like a mop in a bucket without water: quite dry.
That being said, you’re already using ClickFunnels since you’re reading this article. So, luckily, your mop is damp.
How do you get it to be soaking wet?
In the bigger picture, email lists are the answer, and within these email lists, landing pages are the x-factor.
(Warning: don’t try to get an actual mop wet by sticking it into a landing page; you might break your computer’s screen.)
How can you optimize your landing pages to best suit your current email list(s) by using ClickFunnels?
The process can be broken down into several, easy-to-perform tasks.
All you have to do, as a ClickFunnels user, is follow the steps!
Step 1: Plan your requirements and make considerations for your landing page based on the platform you’re using.
Simply put, don’t jump into email marketing and landing page creation without a plan.
Since you use and know ClickFunnels, you’ve probably already gathered that a lot of the work is done for you upfront, especially when it comes to building your funnels.
That doesn’t mean you shouldn’t take influential factors into consideration when planning your landing page.
Consider factors such as your audience, your list size, and the platform the landing page is going to be a part of
If you’re directing email recipients to a ClickFunnels page, you don’t have to worry about platform requirements.
But a page like WordPress, on the other hand, might require special coding or plugins to properly direct ClickFunnels-based email traffic to the platform.
Takeaway: Don’t take action without careful consideration.
*Related article: How to Make Your Website Visitors Go OMG at Your Landing Page Background
Step 2: Choose a rock star color and a winning landing page.
Seriously, color counts; in fact, colors tend to lead the mind in a certain direction. Why’s this important?
Let’s say that Mike, a contact on your sports drink company’s email list, decides to click through to your landing page.
He arrives and sees the landing page, but notices the hue of red (a color that often triggers the mind to think of disgust, contempt, and other negative feelings).
He doesn’t feel well and leaves.
While all of your customer’s click-throughs might not be as easily influenced as Mike’s was, it’s not a guarantee that they’ll react similarly to one or several colors.
You’re best bet is to color your page with colors that have proven to boost conversion rates and are favored by males and females.
Color scheme isn’t the only thing to look out for, however. The template of your landing page is also quite important.
ClickFunnels has a brilliant marketplace for landing page templates!
You can choose whether you want the template to be utilized throughout your entire sales funnel, or just on your landing page.
Step 3: Develop your landing page content so that it’s aligned with your site’s ideas as well as the messages conveyed in the emails preceding it.
Whew, that was a mouthful.
To put it more simply, make sure your message is clear across all fronts. Whether it’s the content of your emails or your email’s subject line, the text needs to convey the same message as your landing page.
Step 4: Direct traffic to a specific landing page and not just to your website’s homepage from your emails.
This step is a no-brainer; why would you be building a unique landing page for your company in the first place?
Still, it always helps to check your ClickFunnels sales funnels and make sure that customers stay on the right path down your funnels.
Yes, that’s it–we told you it would be simple!
Getting an email list started for your digital agency is one thing but utilizing ClickFunnels to construct killer landing pages is another.
Better landing pages = better rates of customer conversion.
Better rates of customer conversion = more money for you and your team.
Simple and straightforward.
Using the above steps, you’ll be able to use ClickFunnels to grow your company.
As always, if you ever have any questions or ClickFunnels problems, don’t hesitate to contact the experts at FunnelFixIt.
Looking to launch a new product or service funnel soon? We’ve helped countless #FunnelHackers overcome broken links, invalid redirects, missing Pixels, wrong videos on webinars–the list goes on… But, all of these issues could be avoided by following our Ultimate Launch Checklist. Grab it for free now.